Procliviti is an internet technology company specializing in social media marketing and training.
This company needed fresh branding as the company was based on the CEO’s previous company, Jayz Internet Solutions. The logo of Jayz was a stylized speech bubble incorporating the letter “J” in negative space. Since this was essentially a rebrand, I decided to play around with that concept and created the “P” of Procliviti as the logo icon morphed into a speech bubble. The speech bubble is synonymous with social media. Colours used reflects those used by popular social media applications and enhances the idea of social media.