Copperseed Creative

Despite the growing understanding that design can make or break a product, designers are still seen as a cost center. We don’t do ourselves any favors. A lot of us insist on lengthy, expensive, start-from-scratch, research-heavy processes. Some of us are testy perfectionists, loners, or just not real collaborators. A lot of us spend precious hours creating heavy documentation that is dated before it is completed. Sometimes this is appropriate, but most times it isn’t.